Cause Related Marketing is when a business and charity form a partnership to market a product or service for mutual benefit. This can include trade promotions, on-pack promotions and in-store merchandising.
By publicly linking with Mercy Ships, you can provide customers with a credible incentive to select products or services which help poor people in Africa. This can help your company to:
- Increase sales, press and PR coverage
- Improve credentials as a socially responsible brand
- Increase awareness of the launch of a new product
- Increase long-term customer loyalty
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